Fan Favorite Daytime Drama Joins DIRECTV's The 101 Lineup; New Episodes Produced by NBC Universal Television Studio Will Air on DIRECTV
El Segundo, Calif., April 25, 2007—NBC Universal Television Studio and
DIRECTV, the nation's leading satellite television provider, today
announced that the NBC Universal-produced daytime drama Passions has
found a new home on DIRECTV where the popular program will continue for a
9th season. Under the new agreement, NBC Universal Television Studio
will produce brand-new episodes to air Monday-Thursday on DIRECTV's
original programming channel, The 101.
The celebrated daytime drama, which currently averages 2 million viewers and
enjoys an intensely dedicated fan base, will end its network run on NBC
September 7 with a series of cliffhangers and will resurface on DIRECTV
September 17, picking up where the series left off. The show will remain in its
current time slot of 2 PM ET and DIRECTV will air encore marathons of the
show each weekend. The majority of the cast and crew are expected to return when
the one-hour series begins shooting the new DIRECTV episodes in August.
"Passions fans no longer need to mourn the demise of their beloved
program as it has found new life on DIRECTV," said Eric Shanks, executive
vice president of Entertainment for DIRECTV. "We care about this show and
are extremely proud to give it an exclusive home here at DIRECTV."
"This new arrangement with DIRECTV is truly a landmark development that
allows NBC Universal to extend the Passions brand in a fresh and entirely
new way, to DIRECTV's 16 million homes," said Marc Graboff, president,
NBC Universal Television, West Coast. "It will reward the dedicated fans of the
daytime drama who can continue to enjoy it on DIRECTV and also opens up a
great new model for other television programs to find new life on other
non-traditional platforms."
Passions will be the first scripted drama series to join The 101 original
program lineup which includes viewer favorites like Project MyWorld, The
Fizz, havoc on The 101, and Championship Gaming Series. The series
will broadcast four one-hour episodes per week, as well as a weekend marathon of
that week's shows so fans can catch up on the action each week.
Passions explores the lives, loves and losses of four core families in
the small New England town of Harmony: the Cranes, the Lopez-Fitzgeralds, the
Bennetts and the Russells, each of whom have their own distinct and diverse
personalities. The series debuted on NBC in 1999 and has routinely been amongst
the top daytime programs for women ages 18-34, and currently is tied for #1
among all daytime dramas in both women ages 18-24 and females 12-24.
New episodes of Passions will begin shooting in August and will continue
to be taped at the CBS Studio Center in Studio City, Calif. The show is produced
by NBC Universal Television Studio in association with Outpost Farms
Productions, Inc.